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Archive for November 2016

"Increasing Board Effectiveness Through Emotions" with Dr. Lola Gershfeld, CEO and Founder of Level Five Executive, Inc. Dr. Lola is a Board Dynamics Specialist who has developed a process to improve board performance by tuning into emotional connection. She uses theories of attachment, research on adult bonding, and neuroscience to crack the code of board effectiveness. Listen in to learn how you can increase board effectiveness and stop dysfunction before it affects your company’s bottom line. What I enjoyed about this interview with Dr. Lola were the real life stories of her Board experiences and the lessons they provided. These are the key tips that I heard in this interview:
Identify the Board’s Current Interactional Cycle
Restructure the Board Interaction - Developing Board Cohesion
Consolidate and Integrate New Responses

Recorded live on The Coaching Perspective Radio Show on November 17, 2016 on OCTalkRadio.net

To contact Dr. Lola Gershfeld - www.levelfiveexecutive.com
“Effective Board Dynamics” by Dr. Lola Gershfeld (available on Amazon)

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"The Platinum Effect; How to Turn a Single Presentation Into a Million Dollar Coaching or Consulting Business." with Adam Urbanski. What I enjoyed about this interview with Adam, was that he is the real deal; meaning he has started, run and sold his own businesses successfully prior to becoming a consultant. He speaks from personal experience and provides entertaining real life stories to prove his points. He compares how a Platinum Record is created to how to grow your coaching or consulting business. In summary, stop perfecting your current offerings and instead find new audiences to expose to what you have to offer. These are the key tips that I heard in this interview:
1. Get really clear on what your primary offering is
2. Find new audiences to expose to your services
3. Find new methods to attract your audiences attention
4. Charge for the transformational value of what you do, not the hours you invest
5. Make sure your sales process screens out those potential clients who will not take action on what you offer.

Recorded live on The Coaching Perspective Radio Show on November 10, 2016 on OCTalkRadio.net

To contact Adam Urbanski - www.themarketingmentor.com

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“Is The World’s Best Kept Secret Your Services or Product?” with Doug Gfeller, MCC. We have all heard the saying “build a better mousetrap and the world will beat a path to your door” but is it true in today’s internet world of unlimited choices and easy access to anywhere in the world? Dealing with the issue of how buyers will find you is almost more critical than the services or product you offer. If you would like some tips on how to get found more often then listen to this podcast from The Coaching Perspective Radio Show on 10/20 on OCTalkRadio.net

Resources:
"The Brand Mapping Strategy" by Karen Tiber Leland
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